The job duties of a graphic designer vary depending upon their place of employment and specialization. In general, graphic designers create various types of art for display. Most of the art is created through the use of computerized design programs. Art is then used for magazines, newspapers, advertising publications, marketing and promotional materials, signs, web pages, and much more.
Where a graphic artist’s designs will appear depends upon their specialization. The field of graphic design involves many different skills and areas of expertise. Some graphic designers specialize in specific areas of design, while others work in many different areas and medias.
Besides specializations, there are also many different careers that are encompassed within the graphic design field, including advertising, web design, product design, and game design.
Graphic designers are usually employed at advertising, design, and publishing firms. Many designers are also employed at management, scientific, and technical consulting firms. Approximately three out of ten graphic designers are self-employed, either freelancing full-time or part-time. Designers who are self-employed often work from a home office or studio.
Regardless of where a graphic designer works, they are required to have specific skills. In addition to being familiar with computer and design programs, graphic designers must also be very creative and innovative. They are increasingly becoming responsible for not only creating artwork, but for creating and controlling the context of the message or brand that their art represents. It is important that graphic designers are able to consistently come up with new ways to express their ideas and please clients.